eCelticSEO Blog
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November 21, 2012 - Posted by Brian Martin under Blog

e-Celtic attributes its fast growth to delivering quality and certainty in technology.

Deloitte Fast 50 - eCeltic - Subir Mukherjee Brian Martin

Dublin, 21.11.2012 — e-Celtic today announced that it ranked number 10th in the 2012 Deloitte Technology Fast 50, a ranking of the 50 fastest growing technology companies in Ireland. Rankings are based on average percentage revenue growth over five years and are benchmarked against thousands of companies in Ireland and Northern Ireland.

e-Celtic’s CEO, Subir Mukherjee, credits a passionate team and hard work for being able to deliver the company’s growth over the past five years. He said, “ensuring we have the best team in place and one step ahead of others in our technical processes has been our recipe for success”.

The Fast 50 programme, now in its thirteenth year in Ireland, ranks the fastest growing technology companies in the Republic of Ireland and Northern Ireland. This year, there are 15 companies from Northern Ireland in the ranking. The average growth rate of the Fast 50 companies named in this year’s ranking is 556%.

Announcing the winners of the Technology Fast 50 programme, Richard Howard, Partner with Deloitte, Dublin said: “Each year, we are considerably enthused by the resilience and tenacity of the indigenous technology sector as they demonstrate high levels of growth amidst challenging economic times. One of the key drivers of this growth has been their ability to capitalise on international markets. Many Irish companies now have an increased focus on international expansion as a way to drive sustainable growth. The indigenous technology sector has been a trailblazer in this regard – some of our most successful technology companies have long been internationalising their IP and reaping the rewards. It’s encouraging to observe that so many of our Fast 50 winning companies are seeking to exploit both local and global markets to their best advantage.”

The awards took place in the Guinness Storehouse on Friday 16 November. Dr Chris Horn, co-founder and former CEO Iona Technologies, was keynote speaker at the event. Details of the Deloitte Technology Fast 50 ranking list are available to download at www.fast50.ie.

 

About Deloitte

Deloitte’s 1,200 people in Dublin, Cork and Limerick provide audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges.

 

About eCeltic

e-Celtic is an IT services company focused on web development, online marketing, software development and business process outsourcing. Founded in 2002, e-Celtic has a client list of Bank of Ireland, Irish Red Cross, and Cullen Cleaning. Other blue chip clients include ESB, Irish Dairy Board, and a host of digital agencies across Europe. Our mission is to deliver certainty and quality in our work and partner with companies to achieve their business goals by making their information more accessible. Recent projects include the development of a financial education platform, facilitates management application and a global digital marketing strategy. Achieving growth without any external investment, the company has grown exponentially since 2006 and has expanded outside of Ireland to have a global presence with three international offices.

 

 

 

 

 

 

 

See a video of the event here:

 

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November 2, 2012 - Posted by Brian Martin under Blog

Let’s face it. Most SEO’s when they think of forums, they’re thinking of getting a profile link back to their site but not really about participating in the forum or looking at how they can add value. While everyone is on the Facebook bandwagon (and sometimes rightly so), forums are almost always overlooked as a means of creating referral traffic and more importantly sales or leads.

They say that when you market on Facebook you should imagine you’re in a pub before replying or updating your status but I think a forum is more apt for that analogy. Forums are mostly anonymous and you’re much more likely to hear the truth on them than on Facebook.

Where forums have an advantage over Facebook is that they are:

  • More open: Forums don’t require registration to read. They do however require registration to add a post or thread.
  • Anonymous: A positive and a negative but you’ll often get a truer reflection of people’s thoughts and opinions. Sometimes you can encounter more passive aggressiveness on the Internet when people have an avatar to hide behind.
  • Niche/High Interest: Most forums or boards are centered around a specific topic or a common interest that helps create that sense of community. They’re a tribe (vide0). That means if you’re selling gardening products, it makes sense that you should be involved in gardening forums. They are often tight knit groups that can shun a new user so you have to be careful how you’re interacting.
  • Decentralised: What I mean by this is that, there is no central control on a forum. There are mods and admins but in general the discussion is driven by users with no differentiation in posts. The defacto display is usually by the latest active post. This creates a sort of meritocracy where only the best conversations or ones with most interest stay active.

 

5 Key Ways to Use a Forum for Marketing

  1. Correct misinformation about your product/company
  2. Respond to compliments/complaints about your product/company
  3. Respond to queries related to your product/company
  4. Discuss news/developments in your industry
  5. Share tips and advice to people that you can help with

 

10 Tips To Get Started on Participating in Forums

  1. Find the right forums. Don’t participate in a forum for the sake of it or to drop a link. This isn’t really a tactic that you want to scale. It’s about picking a few key communities you want to engage in.
  2. Create an account on the forums you want to engage in even if you’re not ready to start conversations. Many forums show the length of time you’ve been a member, the longer the better. Also if the conversations aren’t there at the moment it helps to be prepared for when there is something you want to respond to that you don’t have to go set up an account when speed of response can be crucial.
  3. Pick your own name or your brands’ name and avatar. Although most users will use a moniker, it’s better to be authentic.
  4. Fill out your profile with full information about who you are.
  5. Remain consistent in how you speak. The tone of your messages should be the same as your other social networks and reflect your brand.
  6. Understand the conversation before you participate. Don’t jump in to add your 2 cents if you’re not adding value to a conversation.
  7. Collaborate. Support or disagree with someone’s statements to build up relationships.
  8. Read the rules. It can be very easy to get banned on forums. Reading the user agreement is important to know what you can and can’t do.
  9. Add an email signature when you can. This has the benefit of giving you a link back to your website but also identifies you each time you post.
  10. Think of interacting with forums moreso as participating than promoting. Any obvious promotional posts that don’t add value will see you get banned quickly.

 

One thing forums don’t do is bring huge amounts of traffic to your site. What they will bring though is very high quality, targeted traffic. We’ve seen in our client campaigns that where a structured approach is taken in forum marketing, there is high converting traffic compared with other sources.

Remember it’s not all about dropping in your link, a mention can always work just as good if not better than a link to your website.

 

Pro tip: Create your own forum!

 

 

Comprehensive List of Irish Discussion Forums:

  1. http://www.boards.ie
  2. Askaboutmoney.com
  3. Allaboutbusiness.ie
  4. Smallbusinesscan.com
  5. http://www.irishwomeninbusiness.ie/discuss/
  6. http://www.startups.ie/forum/
  7. http://www.ybig.ie/forum/
  8. http://www.indiansinireland.com/forum
  9. www.cricketeurope4.net/CEIRELAND/GENERAL/forum.shtml
  10. irishtaxi.org/forum/
  11. republican.ie/forum/
  12. www.bodytonicmusic.com/forum/
  13. www.reservoirdubs.com/forum/index.php
  14. www.canoepolo.com/forum/
  15. http://www.iwai.ie/forum/list.php?1
  16. http://community.o2online.ie/t5/O2-Forum/ct-p/Forums
  17. www.gardenplansireland.com/forum/
  18. www.ipmsireland.com/forum/
  19. www.stephenm.org/forum/
  20. forum.vodafone.ie/
  21. www.flyinginireland.com/forum/
  22. www.irishlandlord.com/forum/
  23. www.wufi-forum.com/
  24. forum.educationposts.ie/
  25. www.mrs2be.ie/wedding-forum/
  26. totalopel.com/forum/
  27. www.biker.ie/forum/
  28. forum.blacknight.com/
  29. www.bmw-driver.net/forum/
  30. forum.ncif.net/
  31. www.thebohs.com/forum/
  32. www.limerickblogger.ie/forum/
  33. www.railusers.ie/forum/
  34. www.poetryireland.ie/forum/
  35. forum.electricpicnic.ie/
  36. forum.leinsterfans.com/viewforum.php?f=2
  37. www.irishminis.ie/forum/
  38. www.gliderireland.net/forum/
  39. www.munsterfans.com/forum.php
  40. www.type2ireland.org/forum/index.php
  41. srfcultrasforum.eu/forum/
  42. www.eskimofriends.com/forum/
  43. www.metalireland.com/forum/viewforum.php?f=1
  44. www.kitingireland.com/forum/index.php
  45. www.imbrc.com/forum/
  46. www.ballinasloe.com/forum/index.php
  47. www.crookedhouse.ie/forum/
  48. www.fishingtalkireland.com/forum/
  49. www.octane.ie/forum/index.php
  50. www.tyrrelstown.net/forum/
  51. www.dublinforum.net/forum/
  52. fwonk.com/forum/
  53. www.ae86irl.com/forum/index.php
  54. forum.iww.ie/viewforum.php?f=2
  55. racecaller.com/forum/index.php
  56. foot.ie/forum.php
  57. www.tirnahifi.org/forum/
  58. www.hpaichat.org/forum/
  59. hoganstand.com/forum/forumpage.aspx
  60. www.topix.com/forum/ie/dublin
  61. www.rebelgaa.com/forum/
  62. www.scalea.info/forum/index.php
  63. forum.irishwhiskeysociety.com/
  64. irishdogs.ie/forum/
  65. connachtclan.com/clan-forum
  66. invasivespeciesireland.com/forum/2012-forum/
  67. forum.labour.ie/
  68. http://www.laoistalk.com/forum/viewforum.php?f=5
  69. forum.leinsterrugby.ie/
  70. http://www.alfaowner.com/Forum/republic-of-ireland/
  71. www.irishpokerboards.com/forum/index.php
  72. www.species-specific.com/orchid-forum/
  73. www.baltinglasstown.com/forum/
  74. www.filmandgamecomposers.com/forum/
  75. sun.racecaller.com/forum/index.php
  76. www.gaycork.com/forum/
  77. www.poultry.ie/forum/
  78. www.archiseek.com/forum/
  79. www.mythicalireland.com/forum/
  80. www.life.ie/forum/
  81. www.carpfishingireland.com/forum
  82. www.irishjobs.ie/Forum/
  83. www.selfbuildinireland.com/forum/
  84. www.network54.com/Forum/402609/
  85. forum.climbing.ie/
  86. www.letsbet.ie/forum/
  87. www.forum.cancer.ie/phpBB3/
  88. www.ballymunkickhams.com/forum
  89. www.corkcitypartnership.ie/cork-city-community-forum.asp
  90. www.politics.ie/forum/
  91. http://www.irishastronomy.org/index.php?option=com_kunena&view=listcat&catid=0&func=listcat&Itemid=41
  92. www.youthworkforum.ie/forum/forum.php
  93. www.bilingualforumireland.com/forum.html
  94. forum.gavinfriday.com/
  95. www.egomotion.net/forum/
  96. www.antrimhistory.net/forum/
  97. www.clannad.ie/forum/index.html
  98. www.urability.com/forum/index.php
  99. www.ucdtramp.com/forum
  100. http://www.lonelyplanet.com/ireland/dublin/forum
  101. www.ouroceanwealth.ie/Pages/Discussion-Forum.aspx
  102. parrots.ie/vb/forum.php
  103. www.womensmtb.ie/forum/
  104. sindice.com/main/forum
  105. maths.slss.ie/forum/
  106. forum.netfort.com/
  107. www.dungloe.info/forum/
  108. www.afraid2fly.com/forum/4561523463
  109. www.irishfreestyle.com/forum/
  110. www.qwertee.com/forum/
  111. forum.transgender.ie/
  112. www.feasta.org/forum/viewforum.php?f=13
  113. www.clansandnames.org/forum/listall.php?1
  114. http://www.irishhiphop.com/forum/list.php?15
  115. http://forum.p2p.ie/
  116. www.celtic-lyrics.com/forum/index.php
  117. forum.ovh.ie/
  118. www.coastguardsofyesteryear.org/forum/index.php
  119. www.topix.com/forum/world/ireland
  120. airport-tkd.com/forum/index.php
  121. www.fethard.com/forum
  122. www.campsitereview.com/forum/
  123. forum.porsche-club-ireland.com/
  124. bhaa.ie/forum/index.php?forum=2
  125. www.jabula.ie/forum/index.php
  126. forum.planetjedward.net/
  127. massiveattack.ie/forum/
  128. www.giyireland.com/forum
  129. forum.sdlp.ie/
  130. astonvilla.ie/forum.php
  131. www.filmmakersnetwork.ie/forums/forum.php
  132. www.nerfodestiny.net/forum/forum.php
  133. healyfn.com/forum.html
  134. ukeireland.com/forum/
  135. www.salsa.ie/Forum/
  136. www.gallagherclan.org/forum/
  137. www.irelandyes.com/forum.html
  138. classiccar.ie/forum/forumdisplay.php?f=1
  139. www.cavaliertalk.com/forums
  140. forum.passivehouse-international.org/
  141. www.forumga.net/ga/create-forum/invision.htm
  142. www.donabateportrane.com/forum/
  143. www.gardenplansireland.com/forum/forum-11.html
  144. forum.gentlebirth.com/
  145. www.donegaldarts.com/forum/
  146. forum.downsyndrome.ie/
  147. afloat.ie/forum/
  148. www.youthworkforum.ie/forum/tags.php?tag=forum
  149. http://www.digitalvomit.com/forum:start
  150. eraser.heidi.ie/forum/index.php
  151. www.thebreastway.com/index.php/forum
  152. www.sharoncorr.com/forum/viewforum.php?f=7
  153. classiccar.ie/forum/
  154. www.joomla51.com/forum/categories
  155. w-ired.org/forum/viewforum.php?f=40
  156. www.solasmissingdata.com/forum
  157. www.emeraldcircus.com/forum/viewforum.php?f=72
  158. http://www.wwoof.ie/forum/1
  159. forum.mycork.org/
  160. www.irishwebmasterforum.com
  161. www.frenchleaseback.net/forum
  162. www.magicmum.com
  163. http://community.eircom.net/
  164. http://www.octane.ie/forum/
  165. http://www.drivingschoolireland.com/phpbb/index.php
  166. http://www.boat-angling-ireland.com/phpbb/
  167. http://www.ucflforum.com/phpbb/viewforum.php?f=19
  168. http://www.workinclassrecords.com/phpbb/viewtopic.php?f=2&t=2
  169. http://www.perryblake.com/phpBB/viewtopic.php?t=207
  170. http://foot.ie/forum.php?s=2ab4397a44dfed894a7c146576546083
  171. http://thumped.com/bbs/forum.php?s=85e6ddcc626571da12e419496ae5f54b
  172. http://fordrestorations.net/phpbb/
  173. www.adhd.ie/phpbb/
  174. http://www.galwaylaptopsurgery.com/phpbb/index.php?sid=a2baf2728fd24df8368e33eaea547bb9
  175. http://hongkonglegendsfansite.com/phpbb/
  176. tullamorecycling.com/phpbb/index.php
  177. www.vigovproductions.net/phpbb/
  178. www.bagenalstowncricketclub.com/phpbb/index.php
  179. withoutthe.net/phpbb/index.php
  180. practiseireland.com/phpbb/index.php
  181. elistaeducation.com/learner_zone/phpBB/index.php
  182. www.kilcoolegaa.ie/phpbb/index.php
  183. womenscycling.ie/phpbb/index.php
  184. www.themoviebit.com/phpbb/index.php
  185. stjosephstulla.com/phpbb/index.php
  186. www.vertigo-live.com/phpbb/index.php
  187. www.writingclub.org/phpbb/
  188. www.saudiclubcork.com/phpBB/index.php
  189. www.irishwhitewater.com/forum/viewforum.php?f=2
  190. onthestep.net/forum/viewforum.php?f=42
  191. lyreandbrush.com/forum/viewforum.php?f=12
  192. www.fly-wonderful-islands.com/Forum/viewforum.php?f=9
  193. www.mythicalireland.com/forum/viewforum.php?f=16
  194. www.redsindependent.com/Forum/viewforum.php?f=1
  195. www.delorean.ie/forum/viewforum.php?f=35
  196. mbcc.ie/forum/viewforum.php?f=5
  197. www.irishairsoft.ie/forum/viewforum.php?f=21
  198. www.thelinknetwork.eu/forum/viewforum.php?id=7
  199. www.satboxes.com/forum/viewforum.php?f=2
  200. babywearingireland.com/forum/viewforum.php?f=6
  201. www.flyinginireland.com/forum/viewforum.php?f=23
  202. www.freakscene.com/forum/
  203. www.ptparty.biz/forum/
  204. www.mx5ireland.com/forum/
  205. www.leenanevillage.com/forum/
  206. www.ress.ie/forum/
  207. www.gaelforceevents.com/forum/
  208. www.mumstown.ie/forum/
  209. www.mydoggyhotel.ie/forum/
  210. www.westofirelandnetworking.com/forum/
  211. www.masonic.ie/forum/
  212. www.irishbusinesswomen.com
  213. www.algarve-guides.com/forum/
  214. www.tcdgsu.ie/forum/
  215. www.poultry.ie/forum/
  216. www.phantom-gaming.com/forum/
  217. gayweddingsireland.ie/forum/
  218. www.gigsmartireland.com/forum/
  219. galwaykayakclub.com/forum/
  220. www.gymlockr.ie/forum/
  221. www.flyfishireland.net/forum
  222. www.royalcountyflyers.com/forum
  223. www.claresoccer.net/forum/
  224. www.ruffians.ie/Forum/
  225. www.tullamorelife.net/forum/
  226. www.ulstercastingclub.org/forum/
  227. www.trimcanoeclub.ie/forum/
  228. www.fto-ireland.com/forum/
  229. www.couture-auto.com/forum/
  230. www.prettybigshoes.com/site/forum
  231. www.europeanirish.com/forum/
  232. www.frankandwalters.net/forum/
  233. support.wonderware.ie/forum/
  234. www.lunasa.ie/forum/
  235. theatticstudio.net/forum/
  236. www.roseberryhillra.ie/forum/
  237. www.wwkc.net/forum/
  238. www.dialogueireland.org/forum/
  239. www.dublinrebels.com/forum/
  240. www.balgriffin.com/forum/
  241. anonireland.com/forum/
  242. www.ucdmountaineeringclub.com/forum/
  243. www.portlaoisekenpo.com/forum/
  244. www.orielzone.com/forum/
  245. www.irishracehorseowners.com/forum/
  246. www.learning.ie/forum/
  247. www.clannad.ie/forum/
  248. support.wonderware.ie/forum/
  249. www.teresianpastpupils.ie/forum/
  250. retrostock.ie/forum/
  251. kilkennytriathlonclub.com/forum/
  252. www.spiritstore.ie/forum/
  253. www.columbansisters.org/forum/
  254. www.edublin.net/forum/
  255. www.longfordbusinessforum.com/forum/
  256. www.gotocollege.ie/forum/
  257. www.dairyglen.ie/forum/
  258. www.aitsu.ie/forum/
  259. www.postgrad.ie/forum/
  260. forums.chiffandfipple.com/
  261. www.tullaonline.com/
  262. www.toutless.com
  263. www.flutemeet.org
  264. forum.iww.ie/viewforum.php?f=2
  265. http://www.thepropertypin.com/index.php?sid=cf94a7398ae96202e1c247fb2c69e5a2
  266. www.weddingsonline.ie/discussion/viewforum.php
  267. www.kilkennycats.com/viewforum.php?f=1
  268. www.leitrim-roscommon.com/bbs/viewforum.php?f=3
  269. www.photographyireland.net/viewforum.php?f=17
  270. pipers.ie/phpBB2/viewforum.php?f=4
  271. livinghistory.ie/viewforum.php?f=20
  272. www.shelschat.com/chat/viewforum.php?f=1
  273. http://www.mrspring.info/vbulletin/index.php?s=d4ab494f032e8965e43748691ee847a5
  274. http://www.irishdancing.com/vbulletin/forumdisplay.php?f=41
  275. http://www.soberireland.com/vbulletin/forumdisplay.php?4-Quitting-Drinking
  276. http://www.dun-laoghaire.com/discussion/index.html
  277. http://kerrycomputerservices.com/index.php/discussion/
  278. http://www.isands.ie/discussion-forum
  279. http://www.cluas.com/indie-music/Discussion.aspx
  280. http://www.celebrityslim.ie/general-discussion.aspx?p=269
  281. http://www.nuigenergynight.com/discussion.aspx
  282. http://www.ipmsireland.com/forum/
  283. http://www.pearsestadium.ie/discussion.php
  284. irishrockers.com/discussion.php
  285. www.leinster4x4.ie/vbulletin/forum.php
  286. www.globalmotorbikes.com/forums/forum.php
  287. www.stabletostable.com/forums/forum.php
  288. www.tailsandtrails.ie/forum.php
  289. healyplanthire.com/forum.php?topic=8&category=1
  290. www.romaniancommunity.net/forum.php
  291. www.drummingireland.com/forum.php
  292. www.topdog.ie/forum.php
  293. www.ultimate.tcdlife.ie/forum.php
  294. www.randalstowncsc.ie/forum.php
  295. http://www.rollercoaster.ie/Discussions.aspx
  296. http://beaut.ie/forums/index.php
  297. http://www.irishbusinessforums.com/

If you want consultancy or implementation support on your forum marketing or digital strategy, say hello or call us on +353-1-6625810.

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