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6 best steps to be implemented for great SEO after the Penguin Update

The Penguin update sent a strong wave that not knowing the SEO basics won’t be dangerous henceforth. You have to have the basics clear so as to avoid risk. Penguin is a green signal from Google that these updates will continue at a very fast pace and they do not care if it is a White Hat content or a Black Hat content. All that matters is relevance. It is not something that you doing right or wrong, the truth are that the march towards reality is the march towards relevance is pacing much faster than before. Google does not care what used to work out; they are determined to offer relevant content and something that means big changes to the conventional. There are certain steps to be followed in implementing SEO services to stain the desired SEO goal.

1. Understand your link profile: – This is a very essential goal post Penguin. The greatest risk factor is the combination of the low quality links with the target anchor content. It is recommended at most two rankings to be focused on anchor text out of 10. The key metrics that are to be looked at for this are:
• Anchor text distribution
• Link type distribution
• Domain authority and Page authority distribution

The prime goal is to find out what the going is on at the present and what should be done.

2. Track your crawl path: – This very simple goal but can be extremely difficult for larger sites. If is

Google Crawling
difficult to figure out then it will be difficult for Google to crawl. There are a few better and bigger wins in Search Engine Optimization than getting content that wasn’t previously indexed. Furthermore putting the pages that are most important higher on the crawl path gives you the opportunity to prioritize which pages get passed the most link authority.

3. Keep an idea about each page type and non-index the low value ones: – In the rarest cases there are websites that do not have duplicate or thin content somewhere. The main problem is not the duplicate content that always creates problem or penalty but if one is not aware of the structure on the website then you don’t know what would be wrong or right. Certainty is a very powerful thing. Invest that in your website to get the best output. So how do you do it? A great place to start is to use Google to break apart the different sections of your site:

• Start with a site search in Google
Google Search

• Now add on to the search eliminating one folder or sub domain at a time
Google Search

• Evaluate this number that you get to the amount of pages you anticipate in that section and dig deeper if the number seems too high

4. Possibly never change you Uniform Resource Locator (URL): – It is an extremely common thing to change the URL for various purposes such as new design, new content management system, and new application. Most people are not aware of the act that they create serious damage to the website and even if one manages it perfectly, the 301 redirects a small portion of the value of each and every single link to the page. And no one has the capability to handle it properly.

5. Setup Search Engine Optimization monitoring: – This is an often unnoticed step in the practice. A it has been mentioned before if your content isn’t up to the mark and not indexed by any SEO work will go in vain. The few ways of outlining how to monitor your website:
• Look out for for traffic drops with Google Analytics custom alerts
• Monitor your uptime with services such as Pingdom
• Monitor the non index pages with meta tags or robots.txt

6. Inbound marketing is just a logical development from SEO; thinking about your organic traffic in a vacuum does not really make any sense. Start working on improving your website for your users and they will reward you. It can be guaranteed you they have done little or no SEO and yet they rank first for their most important keywords and have a Domain Authority of 81. How did they do it? Rigorous dedication has to given to what the customers really wants. That’s real good marketing. The aim is all about relevance to your users, if you aren’t enthusiastically seeking this you will be left behind. There is no excuse to the proven examples of making seemingly boring page types fascinating and engaging.

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