e-Celtic SEO Blog
August 28, 2012 - Posted by Mario Marchetti under Blog

What is Negative SEOTo define the term “Negative SEO” it means to damage or to attempt to damage another’s site rankings. Rand Fishkin of SEOmoz has a recent video on the effects of “Negative SEO” of which it covers most of the basics and recaps on what you can do in the long term to stop this kind of attack. Link based attacks can occur over a number of months, and are hard to filter out.


Negative Links to your site can become cancerous as the search engines find them naturally and over time if not treated will banish your website to the doldrums. If you start taking out links one by one you may spend all your time and resources fighting a perceived threat that may not be the solution to the overall problem, this could set your site back months. Negative SEO is here to stay and only through methodical campaigns of good high-quality Link building will your sites reputation come through this.


What are the signs you have been hit with negative SEO? There are a few different methods, which you might not think of, that can damage your campaign efforts such as:


•      Spam link building using anchor text, Blog comments including forum and profile links – If you are signed up for Google alerts you will all of a sudden get 100,s perhaps 1000s of links. You can expect a pending email from Google Webmaster Tools about unnatural links.
•      Fake tweets, Google Plus and also Facebook likes
•      Pinpointing your Google places page with fake reviews and spam can cause this to be delisted from Google reviews which happens very quickly – This method can be rather unpleasant to any brick and mortar business but still effective in negative terms.


Some of these methods above are used on a daily basis but again, if you had been previously using a high quality profile the impact will not be as severe and u will recover quicker. Since the “Penguin” and “panda” updates quality really is King. Large scale patterns will emerge about how they are targeting you and through what methods.


Some of the tools used to evaluate your overall Link profile are:


Google webmaster tools
Open Site Explorer
Majestic SEO
Bing Webmaster Tools


We suggest using more than 1 for maximum results


Can you prevent Negative SEO?


This is a question that is hard to answer definitively, in a way you cannot but it would seem fruitless for someone to continuously spend time and money to damage your site in the long term. You can monitor your links daily but building a defensive wall around you costs your resources also. The best form of attack for this situation we feel is to have a clean Link profile, Google will recognise this and will value your previous patterns and history and will award you accordingly based on the premise that your previous work was not junk and was built with strong high quality links.

August 16, 2012 - Posted by Mario Marchetti under Blog

Here are a few key points on how e-Celtic SEO can help a business to generate sales online.


Build Your Market Share1.          Build Your Market Share – Effectively what e-Celtic SEO does is to make you visible online. We do this by improving your rankings on search engines for the keywords associated with your business. No matter how beautiful your website is, if it’s not optimised and promoted – you’re invisible. Appearing prominently on search results means not only are you noticed but you’re noticed by the right kind of people. People who are searching for what you offer right now. These people are in the awareness phase of their purchasing decision and you need to be there. Don’t forget to not waste a good recession as research states that it pays off to market in a downturn.



Reducing Costs2.          Reducing Costs – Outsourcing to an SEO Company in Ireland such as e-Celtic helps to keep your costs down in comparison with hiring and training an internal SEO team member. If you’re to compare a long term campaign spend in Print Media, Radio or even Google Adwords against a search marketing campaign, there is considerable lower cost and a higher ROI with the latter each time. John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. SEO reduces this wastage in spend by being 100% measurable.




More Time For Core Tasks3.          More Time For Core Tasks – A phrase comes to mind when I read this “Leave it to the professionals”. It’s difficult enough to juggle a business at the best of times without trying to become an expert in a new activity based on technology. You wouldn’t become an electrician to wire your home so likewise you don’t need to become an expert at SEO. Between constant iterations of Google’s algorithm, the expense of industry leading tools and the time it takes to undertake SEO, if you value your time then it’s probably best spent elsewhere. While an understanding of your search performance is important to have, an in-depth knowledge isn’t required.




Market Intelligence4.          Market Intelligence – SEO services can make all the difference in understanding your consumer, market and competitors better. We discover keywords that yield additional search traffic in your niche that you may never have thought possible. This could inform product development that there is untapped demand for a particular line of products. We can witness seasonal changes in consumer behavior or even patterns in daily habits. We’re also able to forensically identify a substantial amount of information about your competitors and where they’re succeeding online and failing. Through our data analysis of Google Analytics and other platforms we can help you gain more leads and convert more prospects to customers.




Enhancing Brand Value5.          Enhancing Brand Value – Search engines offer unprecedented access to choice. This means your competitors are closer than ever before. With the barriers to setting up an online presence getting lower and lower, there is a need to establish your brand; this is even advocated by Google. From an internet marketing perspective, brands have higher success rates when getting links naturally from other sites or through sending out requests from other webmasters. This all boils down to trust that people place in brands. A visible and strong brand online can give you a disproportionate advantage over competitors regardless of their size offline. A solid brand presence is also vital in protecting and maintaining your reputation management online should there be any threat to it from competitors or other sources.

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